Archive for the ‘Web Design’ Category

The Amazing Maui Babe

Tuesday, December 20th, 2011

Everything about Maui Babe – from their world famous browning lotion, to the story of how the company was created – is amazing. So of course, Maui Babe’s founder Joe Rossi, wanted a web presence as amazing as his line of browning and skin care products. However, before we began constructing a prototype, we took a good look at his existing site.

The Old Maui Babe Website

Even though the design needs to be updated, the website generated a constant flow of orders. We would need to preserve the order history and customer base. Link mapping and incorporating all existing copy would help us retain SEO ranking. However, in order make sure we made the right improvements, we needed to place various types of tracking code so we could observed how users interacted with the Maui Babe website. This process helped us identify what was and wasn’t performing.

The New Maui Babe Website

We discovered that the bounce rate for the checkout page could be reduced. Maui Babe lost potential sales because a percentage of their users would take one look at the checkout page and leave the site. To lower the bounce rate and create more conversions we need more Maui Babe users to trust the website. First, we implemented a simple checkout process. Then, we increased the level of security by installing the highest assurance SSL certificate available at Comodo.com. These next generation SSL certificates are backed by business verification and have a high bit encryption rate. Users feel at ease because they see official badges and a HTTPS in a green address bar during checkout. The end result is a friendly checkout page with undeniable legitimacy.

Beside improving their cart, we added functionality to their shop, created a mobile ready website, installed a blog, connected their social media presence and wrapped it all in slick design. For a complete tour of the feature list, please visit the Maui Babe blog.

Bump Networks wins three W3 Awards in 2011

Wednesday, November 9th, 2011


The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In its sixth year the W³ Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts. Bump Networks is honored to have won three W3 awards in 2011, including its first mobile app award for Disaster Alert for iPhone/iPad & Android.

Introducing the new Kasprzycki 2.0!

Thursday, September 29th, 2011

Bump Networks is proud to announce the launch of the newly redesigned Kasprzycki.com!

Jan Kasprzycki’s art work is full of color and passion which served as the perfect inspiration for the new site design. We wanted to showcase his artwork without overpowering it, so we created a series of painterly backdrops to compliment his artistic style. We created a custom CMS which allows the artist to control his gallery and add paintings and artwork quickly and easily. We also simplified the inquiry form for the user by auto-filling the selected artwork’s information into the form.

We encourage you to browse through his latest gallery work and get inspired! And don’t forget to check out Jan’s blog to stay up-to-date on his newest paintings and inspirations. Let us know what you think!

Bump Networks Awarded Standard of Excellence from the Web Marketing Association

Monday, September 12th, 2011

Bump Networks was awarded the Credit Union Standard of Excellence by the Web Marketing Association for the creation of Hawaii Community Federal Credit Union.

Each site is assigned to three or more expert judges for evaluation.  The judges are informed of the mission statement and prospective audience for the site and provided a link with password, if needed, to enter and review the site.   Judges are not told who submitted the entry or which category it is entered into.  They visit the site starting with the URL provided on the entry form and assume the role of a target user.  After reviewing the site, they enter their scores for seven different judging criteria and sometimes overall comments before moving on to the next site.  At the conclusion of the judging, the two highest scores are averaged for the final score.  Any lower scores are dropped, although the comments are retained and provided to the participants.

Each site is judged on each of the seven criteria, earning a score between 0 and 70 points.  The highest score in a given category wins Best Website of that industry. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Website WebAward. Entries receive the Standard of Excellence WebAward when their score is above the average of their industry, but below 60 points.

Introducing the fully developed MauiActivities.com

Friday, September 2nd, 2011

Earlier this year, we launched an 11 page proof-of-concept website that focused on Maui’s Top 10 Activities. The sale of activities is a competitive industry and we wanted to figure out how to best carve a niche in a saturated market. We intended to prove that ‘content is king’ by taking the time to gather large, beautiful images and to craft unique and interesting activity descriptions. We supported high quality content with modern design and connected each activity detail page to a simple inquiry form. We launched MauiActivities.com, listed the business on Google Places, and backed the website with 15 hours worth of SEO efforts to help build organic rank. Within three months the site had paid for itself and everyone felt confident that developing a fully functional e-commerce website would be worth the investment.

MauiActivities.com 2.0

We kept our emphasis on content by expanding the information, media and features available on MauiActivities.com. Finding the perfect activity is fun and easy with informative category landing pages. Activities within a category can be viewed in list format or in a comparison grid. Each activity features a large media gallery offering images and videos, unique copy, reviews, location and directions, pricing and booking information. Activity bookings are accomplished in three simple steps and users can use guest checkout or sign in with their Facebook accounts. This Activity website supports both the creation and advertising of special deals and exciting combination packages.  Additionally, we outfitted MauiActivities.com with blog to help them offer more information on traveling to Maui, Hawaii. Both their blog roll and Facebook likebox are featured prominently on the homepage and social media sharing options are available site wide. MauiActivites.com offers a fresh look at the various activities available on Maui and we are proud to have helped set the stage for what we hope becomes the leading activity website on Maui.

Before you go big, take the time to prove your concept

Thursday, August 25th, 2011

In this segment of Self Made in Hawaii, Arben Kryeziu discusses the benefits of creating a proof of concept that focuses on the core capabilities of a product and allows the full feature set to grow organically through user and market testing. Taking the time to develop and test a small version of the larger concept allows you to determine price point,  marketing costs, desired functionality, and collect user feedback that will help your concept grow in the right direction. This approach saves you time and money and strengthens your end result.

Self Made in Hawaii – From Concept Sketch to Polished Design

Friday, July 15th, 2011

Jess Craven, director and producer of Self Made in Hawaii, came to Bump Networks with a hand drawn sketch and a “very clear idea of what [he] would like.” Self Made in Hawaii, airing on Saturdays on O16 TV, had one season under its belt, a strong following on Facebook and Twitter, a burgeoning blog offering business tips, a YouTube channel full of content, and a freshly released iPhone app. To put it simply, Self Made in Hawaii’s trajectory required a centralized web presence that successfully brought all of these components together.

Concept Sketch

We took Jess’s awesome sketch (we love sketches) and created a simple and stylish design for SelfMadeinHawaii.com. Then we loaded the site with features that support the show’s mission to provide in-depth interviews with successful local entrepreneurs, helpful business and personal finance tips, and an inside look at some of Hawaii’s most unique and exciting jobs.

Polished Design

We kept it simple and configured SelfMadeinHawaii.com to pull video content directly from YouTube and Vimeo. When you land on the homepage, you can quickly browse and watch Self Made’s most recent video segments. Utilizing the mega-sites for video distribution is ideal because Jess only has to upload video files once, to either YouTube or Vimeo, and his website stays up-to-date. The show’s social media presence is prominently showcased on the homepage, along with the most recent blog posts offering small business resources, success tips, news & announcements, and events.

Self Made’s multi-user blog is WordPress driven, so Jess can create user accounts on the fly. Providing businesses with direct blog access encourages them to share more helpful information online. You can find in-depth information about the show’s format, download a media kitwatch all of season one, and catch up on season two. Additionally, you’re just a simple form away from finding out how you can get involved with Self Made in Hawaii. The fully developed SelfMadeinHawaii.com is exactly what producer Jess Craven needed to unite his online presence and support his popular local TV show.

Click here to read more about the design process behind SelfMadeinHawaii.com.

A Bump Networks Makeover: Maui Stables

Monday, June 27th, 2011

This is an example of a Bump Makeover that went live today for Maui Stables’ website .  Check out the differences between the before and after below followed by an explanation of why we did what we did. Let us know what you think!

Do you know a website that needs a makeover?  Send us a link to the site and we’ll evaluate the possibilities to see if our Bump team can give it the makeover edge it deserves.

Maui Stables before….
Maui Stables after!!!

With a PayPal booking system, guest reviews, custom Google Map with directions and landmarks, easy-to-use photo galleries, the usage of stunning imagery and a brand-spakin’ new design, we were able to gut this site from the inside-out and give users an in-depth look into Maui Stables.  The combination of these elements help users establish a knowledge of what Maui Stables is about and what makes it so special, while giving them credibility with the reviews, and making it easy for them to book a tour ride.

What do you think?  We’d love to hear your thoughts!

P.B. Sullivan Construction Inc. Goes live today!

Thursday, June 9th, 2011

Bump networks is proud to announce the redesign of of P.B. Sullivan Construction Inc.  We were able to expand on service descriptions, made it quick and easy for users to submit quote requests, updated project and client list, and streamlined their employment application.  What do you think?  We’d love to hear your thoughts!

A Bump Makeover: Equity One Maui!

Thursday, June 2nd, 2011

This is an example of a Bump Makeover that went live today for Equity One Maui’s website .  Check out the differences between the before and after below followed by an explanation of why we did what we did. Let us know what you think!

Do you know a website that needs a makeover?  Send us a link to the site and we’ll evaluate the possibilities to see if our Bump team can give it the makeover edge it deserves.

Equity One Maui before....

Equity One Maui after!!!

With revolutionary new MLS search features including in-site tax info, keyword search, larger images, and of course, a sleek new, more professional design, we were able to transform this website from the inside-out!  Also, we integrated the usage of video media for increased user interaction.  Through video, users get to meet the team through agent bios, get more information on weekly market updates, and view hot deals.

What do you think?  We’d love to hear your thoughts!