Alexa rankings are a measure of a website’s popularity that are updated on a daily basis. The lower a website’s Alexa rating, the more popular the website is. For instance, Google generally has an Alexa rating of 1, which means that it is the top ranked site on Alexa on just about any given day. However, one thing to keep in mind is that Alexa only pulls statistics from users who have their Alexa toolbar installed.
You could have millions of visitors but if only 10,000 of them have the Alexa toolbar your Alexa rating is not going to be a very accurate measurement of your popularity. If you want to improve your Alexa ranking, you should encourage users to your site to download the toolbar. Additionally, if you want to get rated by Alexa, you will need to submit your site to Alexa.
You will also be able to improve your Alexa rankings if you advertise on ExactSeek, the search engine that Alexa uses in its daily results. You can also improve your Alexa ranking if you buy advertising space in DMOZ and other web directories. Remember that the more directories that your website is on, the more traffic you will have, the more backlinks you will collect, and the higher your rating will climb.
Learning to understand Alexa and all that it encompasses can be overwhelming, but it doesn’t have to be. Bump Networks is a Hawaii based web design company that can help you improve web traffic, visibility, and ratings overall. We have a professional team who can help you improve your marketing strategies, increase your Alexa ranking, traffic and profits in a reasonable time period for a highly affordable price. Contact us for a quote today.
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