Oct 01 2013

Jared Pendergraft in News, Web Design

Watching Jesse Richman’s Video FLY

Pro Kiteboarder Jesse Richman came to Bump Headquarters and told us he had some top-secret information. Jesse had recorded a video of a never-before-seen kiteboarding stunt and he wanted our help releasing it to the world.

A week prior to our meeting, Jesse made kiteboarding history (again). He had successfully sailed his kite up 790 feet and nimbly brought it down for a perfect landing.  It was an astonishing stunt and he wanted the whole world to see it – in 2 days. On day one, we made and on day two, we executed.

First, our amazing team came up with a splash page, featuring hand drawn illustrations and social media links, to host the YouTube video. We crafted a PR kit and did lots of outreach to journalists and the kiteboarding community. The site was a hit and we brought in tens of thousands of view that day.

Jesse’s video was shared on over 300 publications. Original pieces were written on The Telegraph, Maui News, Surfer Today, and tons more. The hashtag #JesseTowUp was all over Twitter and Facebook. Jesse’s Facebook presence blew up with 20% more followers on the first day.

To date, Jesse’s video has received 1.3 million views – which is unheard of for a kiteboard video. The post-video explosion triggered Jesse to renew his sponsorship with Naish Kiteboarding, he was accepted into Red Bull King of the Air competition, and he won AWSI Kiteboarder of the Year for 2013.

Now the world has been properly bated – we all want to know – what will Jesse do next?

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Jul 29 2013

Caitlin McKinney in Mobile Ready Website

What’s Better for My Business? Responsive Design vs. Mobile Site

Example of Responsive Design

Each year, an increasing number of Internet users are accessing the web with mobile phones and tablets. This creates quite a predicament for designers when trying to design a website. Designers aren’t just designing for desktops and laptops anymore, they have various screen sizes to accommodate. In the past, to serve mobile users, we’ve created separate mobile sites with customized content and a mobile URL. Recently, developers have come up with a new way to accommodate large and small screens with a little thing called responsive web design.

“What’s responsive design?” you ask. It just means that your site is developed and designed to adapt, or respond, to any device that your viewer is using. Rather than having two different sites for large and small screens, you have one site that provides an amazing user experience on any device.

We’re hearing about a booming number of companies going with the responsive site, and you’re probably wondering: “Is a responsive site right for me?” Or: “How can I get my site to be responsive?”

Great questions. There are a few matters to evaluate before jumping the gun on a responsive design. First, think about the amount of content you have.  In order for your content to work with a responsive site, it must be adjusted so that it will look good on all devices. In many cases, it is much easier to make a second site for smaller screens with customized content, rather than trying to make all of your content fit.

In addition, image-rich websites tend to perform better when images are given a designated size. Although the images will respond to smaller devices with a responsive design, it’s difficult to ensure that high-resolution images are getting served to iPads and low-resolution images are being served on older mobile phones in a timely fashion.

Another important question to ask yourself: Do you really want to redo your entire website? In order to create a responsive site, you’ll have to make updates to your current site, so it may change the operation of your website. Creating a separate mobile site may be the answer for you if you’re happy with the performance of your current site for larger screens.

Now you may be asking, “What are the benefits of a responsive site?” There are plenty! For one, responsive sites are much easier to maintain. When updating your content, you only have to update one site – rather than transferring content from your website to your mobile site.

And equally important, Google recommends responsive design for SEO. When you have a mobile site and a regular website, your business has two URLs. When you have a responsive site, there’s only one URL that people will use regardless of what device they are using. This helps Google’s algorithms assign indexing properties for content, which in return, optimizes your URL for search ranking.

There are many benefits to having a mobile site or a responsive site. It’s a big decision, but we’re happy to walk you through making your choice. Whatever you choose, it’s just important that you get a functioning, well-designed site that people can access with a tablet or mobile phone. Experts say that by the end of this year, more people will be accessing the Internet by smartphone and tablets than desktops and laptops. So, don’t hesitate to ask us about going mobile.

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Apr 25 2013

Alexis Wogan in Mobile Ready Website, Web Design

Mobilizing a Restaurant’s Website

If you’ve ever been to Uncle’s Fish Market & Grill, you know that this restaurant is the place to get delicious fresh fish in Honolulu. Even with its rave reviews from foodies and media outlets, the company website was looking a little green around the gills — so we gave it an update. Here’s what it looked like before:
uncle's old site

The design was a bit outdated and the back-end was difficult for staff to use. Additionally, the old site was built before  social media and mobile surges, so it wasn’t developed to leverage newer technology.

We wanted to showcase the restaurant’s best asset – its food. The food is delicious and it looks good too. The staff at Uncle’s Fish Market & Grill has this excellent habit of capturing beautiful photos of their culinary creations so the new site takes advantage of this media.
Uncle's New Site

The site is fully functional for patrons using desktops, laptops, tablets, and mobile phones. This makes it easy to view the menu, make reservations, buy a gift card, get directions, and check out all media using the website – no matter where a person is or what device they are using.

The restaurant is built in honor of founder Bruce Johnson’s mentors and heroes, “da Uncles” who were fisherman in the early 20th century. We wanted to highlight this rich history so we made it more accessible on the homepage and accentuated the story using videos on the about page.

We made it easy for the busy staff members to update the blog by moving it to Tumblr. Using the service IFTTT, we set up social media so that the company’s Instagram, Tumblr, Facebook, and Twitter accounts were all connected. IFTTT simplifies steps for the staff — so if an awesome photo is taken with Instagram, it will be automatically posted on Tumblr, Facebook, and Twitter as well.

Finally, we created a better representation of the parent company’s brand, Fresh Island Fish so users understand the association between the two companies. Make sure and check out their site and, if you can, visit them in the Fishing Village at Pier 38 in Honolulu. We recommend you try their infamous Poke Tower.; you won’t regret the trip.

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Apr 15 2013

Alexis Wogan in Web Design

Creating a Great UX for Staff + Customers

The Maui Kai Resort is located right on Ka’anapali beach providing their patrons oceanfront rooms, full amenities, and beautiful sunsets. We wanted to capture all of Maui Kai’s strengths by updating their web presence. Here’s what the site looked like before:

Maui Kai Before

And here it is now!

Maui Kai after

In addition to the aesthetic updates, we implemented new site features  in order to improve the user experience for both the customer and resort staff. We created two ways for customers to check out: Best Rate or Pick Your Condo. Customers can either reserve a junior suite, 1-bedroom, 1-bedroom corner, or 2-bedroom at its “Best Rate” or they can pay a little extra to “Pick Their Condo” and rent the exact condo of their choice. We’re the first company to implement a booking feature that offers two ways to book real-time. Our system automatically reconciles all availability across a block of units within a room type (i.e. Junior Suite, 1 bedroom, 2 bedrooms etc) and presents one availability calendar for each room type. This means that users can make a reservation for a “Best Rate” condo based on the type of room they want and the system automatically selects a unit for them.

Best Rate and Pick Your Condo

The website also offers a full availability calendar for “Pick Your Condos” so that customers can easily make “unit” specific bookings. Booking data for both types of reservations is passed directly into the property management software, V12, created by Home Away.

We also provided Maui Kai with a “Specials” page where customers can use a promotional code to automatically receive a discount. We did this on top of the ISI Link. Check out mauikai.com to see all of its new features in action.

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Dec 20 2011

Alexis Wogan in Mobile Ready Website, News, Web Design

The Amazing Maui Babe

Everything about Maui Babe – from their world famous browning lotion, to the story of how the company was created – is amazing. So of course, Maui Babe’s founder Joe Rossi, wanted a web presence as amazing as his line of browning and skin care products. However, before we began constructing a prototype, we took a good look at his existing site.

The Old Maui Babe Website

Even though the design needs to be updated, the website generated a constant flow of orders. We would need to preserve the order history and customer base. Link mapping and incorporating all existing copy would help us retain SEO ranking. However, in order make sure we made the right improvements, we needed to place various types of tracking code so we could observed how users interacted with the Maui Babe website. This process helped us identify what was and wasn’t performing.

The New Maui Babe Website

We discovered that the bounce rate for the checkout page could be reduced. Maui Babe lost potential sales because a percentage of their users would take one look at the checkout page and leave the site. To lower the bounce rate and create more conversions we need more Maui Babe users to trust the website. First, we implemented a simple checkout process. Then, we increased the level of security by installing the highest assurance SSL certificate available at Comodo.com. These next generation SSL certificates are backed by business verification and have a high bit encryption rate. Users feel at ease because they see official badges and a HTTPS in a green address bar during checkout. The end result is a friendly checkout page with undeniable legitimacy.

Beside improving their cart, we added functionality to their shop, created a mobile ready website, installed a blog, connected their social media presence and wrapped it all in slick design. For a complete tour of the feature list, please visit the Maui Babe blog.

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Nov 09 2011

Bump Networks in Mobile Applications, News, Web Design

Bump Networks wins three W3 Awards in 2011

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In its sixth year the W³ Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts. Bump Networks is honored to have won three W3 awards in 2011, including its first mobile app award for Disaster Alert for iPhone/iPad & Android.

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Sep 29 2011

Kimberly Hunt in News, Web Design

Introducing the new Kasprzycki 2.0!

Bump Networks is proud to announce the launch of the newly redesigned Kasprzycki.com!

Jan Kasprzycki’s art work is full of color and passion which served as the perfect inspiration for the new site design. We wanted to showcase his artwork without overpowering it, so we created a series of painterly backdrops to compliment his artistic style. We created a custom CMS which allows the artist to control his gallery and add paintings and artwork quickly and easily. We also simplified the inquiry form for the user by auto-filling the selected artwork’s information into the form.

We encourage you to browse through his latest gallery work and get inspired! And don’t forget to check out Jan’s blog to stay up-to-date on his newest paintings and inspirations. Let us know what you think!

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Sep 12 2011

Bump Networks in News, Web Design

Bump Networks Awarded Standard of Excellence from the Web Marketing Association

Bump Networks was awarded the Credit Union Standard of Excellence by the Web Marketing Association for the creation of Hawaii Community Federal Credit Union.

Each site is assigned to three or more expert judges for evaluation.  The judges are informed of the mission statement and prospective audience for the site and provided a link with password, if needed, to enter and review the site.   Judges are not told who submitted the entry or which category it is entered into.  They visit the site starting with the URL provided on the entry form and assume the role of a target user.  After reviewing the site, they enter their scores for seven different judging criteria and sometimes overall comments before moving on to the next site.  At the conclusion of the judging, the two highest scores are averaged for the final score.  Any lower scores are dropped, although the comments are retained and provided to the participants.

Each site is judged on each of the seven criteria, earning a score between 0 and 70 points.  The highest score in a given category wins Best Website of that industry. If the remaining entries receive a score of 60 or greater, they receive the Outstanding Website WebAward. Entries receive the Standard of Excellence WebAward when their score is above the average of their industry, but below 60 points.

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Sep 02 2011

Bump in News, Web Design

Introducing the fully developed MauiActivities.com

Earlier this year, we launched an 11 page proof-of-concept website that focused on Maui’s Top 10 Activities. The sale of activities is a competitive industry and we wanted to figure out how to best carve a niche in a saturated market. We intended to prove that ‘content is king’ by taking the time to gather large, beautiful images and to craft unique and interesting activity descriptions. We supported high quality content with modern design and connected each activity detail page to a simple inquiry form. We launched MauiActivities.com, listed the business on Google Places, and backed the website with 15 hours worth of SEO efforts to help build organic rank. Within three months the site had paid for itself and everyone felt confident that developing a fully functional e-commerce website would be worth the investment.

MauiActivities.com 2.0

We kept our emphasis on content by expanding the information, media and features available on MauiActivities.com. Finding the perfect activity is fun and easy with informative category landing pages. Activities within a category can be viewed in list format or in a comparison grid. Each activity features a large media gallery offering images and videos, unique copy, reviews, location and directions, pricing and booking information. Activity bookings are accomplished in three simple steps and users can use guest checkout or sign in with their Facebook accounts. This Activity website supports both the creation and advertising of special deals and exciting combination packages.  Additionally, we outfitted MauiActivities.com with blog to help them offer more information on traveling to Maui, Hawaii. Both their blog roll and Facebook likebox are featured prominently on the homepage and social media sharing options are available site wide. MauiActivites.com offers a fresh look at the various activities available on Maui and we are proud to have helped set the stage for what we hope becomes the leading activity website on Maui.

Aug 25 2011

Bump in Mobile Applications, News, Web Design

Before you go big, take the time to prove your concept

In this segment of Self Made in Hawaii, Arben Kryeziu discusses the benefits of creating a proof of concept that focuses on the core capabilities of a product and allows the full feature set to grow organically through user and market testing. Taking the time to develop and test a small version of the larger concept allows you to determine price point,  marketing costs, desired functionality, and collect user feedback that will help your concept grow in the right direction. This approach saves you time and money and strengthens your end result.

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