Example of Responsive Design
Each year, an increasing number of Internet users are accessing the web with mobile phones and tablets. This creates quite a predicament for designers when trying to design a website. Designers aren’t just designing for desktops and laptops anymore, they have various screen sizes to accommodate. In the past, to serve mobile users, we’ve created separate mobile sites with customized content and a mobile URL. Recently, developers have come up with a new way to accommodate large and small screens with a little thing called responsive web design.
“What’s responsive design?” you ask. It just means that your site is developed and designed to adapt, or respond, to any device that your viewer is using. Rather than having two different sites for large and small screens, you have one site that provides an amazing user experience on any device.
We’re hearing about a booming number of companies going with the responsive site, and you’re probably wondering: “Is a responsive site right for me?” Or: “How can I get my site to be responsive?”
Great questions. There are a few matters to evaluate before jumping the gun on a responsive design. First, think about the amount of content you have. In order for your content to work with a responsive site, it must be adjusted so that it will look good on all devices. In many cases, it is much easier to make a second site for smaller screens with customized content, rather than trying to make all of your content fit.
In addition, image-rich websites tend to perform better when images are given a designated size. Although the images will respond to smaller devices with a responsive design, it’s difficult to ensure that high-resolution images are getting served to iPads and low-resolution images are being served on older mobile phones in a timely fashion.
Another important question to ask yourself: Do you really want to redo your entire website? In order to create a responsive site, you’ll have to make updates to your current site, so it may change the operation of your website. Creating a separate mobile site may be the answer for you if you’re happy with the performance of your current site for larger screens.
Now you may be asking, “What are the benefits of a responsive site?” There are plenty! For one, responsive sites are much easier to maintain. When updating your content, you only have to update one site – rather than transferring content from your website to your mobile site.
And equally important, Google recommends responsive design for SEO. When you have a mobile site and a regular website, your business has two URLs. When you have a responsive site, there’s only one URL that people will use regardless of what device they are using. This helps Google’s algorithms assign indexing properties for content, which in return, optimizes your URL for search ranking.
There are many benefits to having a mobile site or a responsive site. It’s a big decision, but we’re happy to walk you through making your choice. Whatever you choose, it’s just important that you get a functioning, well-designed site that people can access with a tablet or mobile phone. Experts say that by the end of this year, more people will be accessing the Internet by smartphone and tablets than desktops and laptops. So, don’t hesitate to ask us about going mobile.