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Sep 09 2010

Bump in News, Search Engine Optimization, Web Design

Yahoo!/Bing Merger is Good for Business

In the past, SEO services and campaigns had good reason to focus primarily on increasing rank on Google. As the most used search engine in the World, a highly ranked site on Google is valuable and worth a concerted effort. However, the Yahoo!/Bing merger has finally begun and with it comes an opportunity to increase your market share.

Backed by Microsoft marketing dollars, Bing currently provides paid search advertisers access to one-third of the search engine market. And, as ComScore reports, this slice of the market comes with users who are more likely to click on ads and more likely to buy. Now is a great time for businesses to capitalize Bing’s consolidated market exposure with targeted SEO efforts.

As Bing currently powers 30% of organic search, SEO campaigns need to be optimized specifically for Bing. Many of the basic SEO concepts that applied to Google or Yahoo! also hold true for Bing but there are some exceptions.

For example, Bing places more emphasis on links surrounded by anchor text and less value on backlinks, a Google favorite. When determining search engine ranking, Bing weighs on-page optimization factors such as title tags, keywords linked with URLs, and internal link anchor text, heavily.

The basics of SEO optimization are the same for Google and Bing: original content with targeted keywords, quality links, and well-designed, cleanly coded sites. The differences between the Google and Bing interfaces – Google’s blended results versus Bing’s related search results, quick tabs and categories – means there are different tactics for optimizing for some of the finer SEO details. Websites should be set up in Bing Webmaster Tools and checked for crawl errors that would prevent the site from being indexed or ranking well.

The Yahoo!/Bing merger is scheduled to be complete by the close of 2012. As the rollover progresses, Internet marketing campaigns will have the benefit of dual analytic reports. SEO efforts can be re-calculated as search advertisers better understand how the changes are impacting links, traffic, usage trends, sales, etc.

As the effects of the merger continue to trickle down to the search engine user, an increase in Bing use is expected. In order to maximize your overall return during the rollover; it’s best to align your site with Bing now. Additionally, the Yahoo!/Bing merger will provide paid search advertisers a legitimate alternative to Google Adwords by effectively combining two search markets that were previously fragmented. For those advertisers who have relied solely on Adwords for their paid search for various reasons, the merger presents a tempting opportunity to reallocate funds.

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Sep 04 2009

Bump in Search Engine Optimization, Web Design

What’s your Alexa Ranking?

Alexa rankings are a measure of a website’s popularity that are updated on a daily basis. The lower a website’s Alexa rating, the more popular the website is. For instance, Google generally has an Alexa rating of 1, which means that it is the top ranked site on Alexa on just about any given day. However, one thing to keep in mind is that Alexa only pulls statistics from users who have their Alexa toolbar installed.
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May 21 2009

Bump in Search Engine Optimization

The Power of SEO

Search engine optimization (SEO) is an important part of building a successful website that many online businesses neglect. In fact, the term is unfamiliar to many despite its importance. SEO is simply the process of making your webpage as easy to find as possible on popular search engines. SEO can be a one-time or ongoing process that may include pay-per-click advertising, on-page keyword optimization, back linking and more. In this post, we will give you a short primer on some of these common SEO methods, and look at their benefits and weaknesses.
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Mar 26 2009

Bump in Search Engine Optimization

Articles, Marketing, and Your Business

A lot of people who are new to marketing assume that having advertising space, setting up television spots, and booking radio commercials is all that there is to being successful with their marketing plan.  While this may have been true in the past, this is no longer the case because there are new tools out there that can help boost ratings and rankings.  One such tool that is really powerful is articles, because articles can be used to get their message to a whole new group of people with relative ease and affordability.
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Nov 19 2008

Bump in Search Engine Optimization

The Art of SEO – SEO Much?

For more than a decade, the buzzword for generating web content and various articles to promote a certain product, service or concept necessarily involved SEO. It was the be-all and end-all of websites and blog pages. Everyone from webmasters to system administrators, from professional bloggers to Internet marketers, from freelance writers to web content analysts – everyone wanted a piece of the SEO action.
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Nov 18 2008

Bump in Search Engine Optimization

Google Bares it All: The Talk About New Tags and More Secrets

The gigantic web has some powerful secrets to expose. What lies mystery, magic, and trick consolidated for the quest of every internet surfer, which brings him forth to the site that tops it all? I remember Google, one of the major search engines, if not the powerful, has revealed some secrets at a convention, surprisingly in front of a hundred of public listeners, who have continually been observing how these search engine companies list and rank a site into their search listing. Apart from that, I have my own observations and experiences of reviewing various sites as well – those that survived and those that died.
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Nov 17 2008

Bump in Search Engine Optimization

Getting the Sphinn on the Newest SEO and Social Media Spin Doctor

Social media enthusiasts who find great enjoyment in interacting with their fellow marketers will definitely enjoy Sphinn. No, it’s not an online freelance writing site devoted to forums that discuss the best methods to plagiarize copyrighted material. Sphinn is a whole new version of the popular content sharing website Digg, except that topics focus on SEO and online marketing articles, without much of the spamming that’s been linked to Digg of late.
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Nov 14 2008

Bump in Search Engine Optimization

On Meta Description Tags

Let us say, you are about to have your very first anniversary with the woman you have been dating for a year now (Who says men always forget anniversaries?) and you want to do something nice and special. You probably have thought of buying her a gift but then you don’t want something very usual like flowers or chocolates. Then you thought against buying because you want to give something very personal from you to her. So you’ve decided to make her a very romantic dinner at home. Problem is, the only thing you know how to cook is TV dinner. That and taking out a cold one from the fridge. So you boot up your computer and connect yourself to the World Wide Web to search for steps on how to make that romantic dinner.

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Nov 13 2008

Bump in Search Engine Optimization

What a Search Engine Marketing Professional Should Be?

Myriad websites in the world of the Internet exist nowadays. Large and small companies as well as various organizations in different fields are creating their very own websites so that they can introduce themselves to innumerable searchers straightforwardly. If they do not want to be left behind in the modern age, they have to make themselves fit according to what is in. Almost a large percentage of anything that happens under the sun is done by the means of the fast paced technology, particularly the computer.

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Nov 12 2008

Bump in Search Engine Optimization

Trust Your Hired SEO Specialists

Search Engine Optimization or widely known as SEO stands as one of the best tools to use to get high rankings in search engine result pages. This brings a lot of people to a certain website since it is placed in one of the top five links, for example, when Google, MSN, and Yahoo displays its search results. With more traffic and active users, be assured that more opportunities will come for whatever business you are supporting through your website.

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