In this segment of Self Made in Hawaii, Arben Kryeziu discusses the benefits of creating a proof of concept that focuses on the core capabilities of a product and allows the full feature set to grow organically through user and market testing. Taking the time to develop and test a small version of the larger concept allows you to determine price point,  marketing costs, desired functionality, and collect user feedback that will help your concept grow in the right direction. This approach saves you time and money and strengthens your end result.